I recently heard a story from a colleague about a challenging experience in his startup. It highlighted the importance of maintaining professional boundaries, even with close customer relationships.
While building strong customer relationships is crucial, it’s easy for founders to get carried away and treat every customer like a friend.
However, taking advantage of this friendly rapport can severely damage your credibility.
Always prioritize professional conduct, even with close customer connections.
Respect their time, deliver on your promises, and maintain open and honest communication.
Treating every interaction with professionalism, even with friends, builds trust and ensures long-term success
October 27, 2025
